The Holiday and Travel Show Bern
23 - 26 January 2025

This must not be missing in your suitcases!

Packing alarm: what men and women really take on vacation

The Holiday and Travel Show Bern took a close look at the packing habits of men and women - and surprise surprise: when it comes to the top 3 essentials, both sexes are surprisingly in agreement - at least on two points! Whether it's cash, security or practical travel utensils - men and women know what's important.

Top 3 for women

1️⃣ Small cash stash (81.2 %): Cash is essential for women - after all, there's nothing more annoying than “card only” in a bar or market stall!

2️⃣ Compact first-aid kit (60.4 %): Safety is very important. Nothing can go wrong with a well-stocked emergency kit.

3️⃣ Old-school paper ticket (56.3 %): Women rely on classic security. If your cell phone goes on strike, you always have an alternative with you.

Top 3 for the men

1️⃣ Small cash stash (80 %): Men also agree: nothing works without cash!

2️⃣ Multifunctional charger (66.7 %): Technology fans need power - whether for their cell phone, camera or other gadgets.

3️⃣ Compact first-aid kit (61.3 %): Better safe than sorry - men also pre-pack just in case.

Differences in the less important things:

The genders then split when it comes to the less essential items:Women swear by facial care products (37%) and - value at least three pairs of shoes (31%) - showing that style and choice also count on vacation. Men prefer to pack gadgets for epic photo sessions (8.7%) BUT: 26.7% of men also pack at least three pairs of shoes - who would have thought it?

Conclusion

Switzerland is prepared - for everything! From charging cables to paper tickets, from technology to shoes: the country has a suitcase full of similarities, but also enough peculiarities to keep people talking. And that's exactly what makes it so exciting. Because what happens when he and she pack together? It's simple: they agree that they need to take a charger and the printed tickets - they'll find a place for the shoes somehow.

The Holiday and Travel Show
23 - 26 January 2025

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