The Holiday and Travel Show Bern
22 - 25 January 2026

These are the travel trends for 2026

Head to the cool north instead of sweating in the south in summer, work where others go on holiday, or visit several cities during one trip: Our media partner Travel Magazine presents 7 travel trends for 2026.

Coolcation

A holiday with plenty of sunshine and 40 degrees Celsius? For many, that now sounds less like relaxation and more like heat stress. Climate change is noticeably influencing travel plans. The solution: a coolcation. This is a trend where travelers consciously replace the hot, southern countries with cooler regions in the north. So, in the summer, it's suddenly Iceland instead of Italy, or Sweden instead of Spain. The focus then shifts to activities like hiking or kayaking, rather than sunbathing on the beach.

Workation

Remote work will remain relevant in 2026 – and with it, the trend towards workations. The term combines the words "work" and "vacation." Specifically, it means working where others vacation. The advantages of this trend are numerous. Imagine opening your laptop by the sea, starting the day with a gentle breeze, holding meetings with your feet in the sand, and ending the workday at sunset. Or why not relocate your office to a vibrant metropolis? Either way, workations combine productivity with a change of scenery and inspire a rethinking of work and relaxation.

Multi-stop holidays

Why visit just one place on your holiday when you can visit several? That's precisely the idea behind the multi-stop holiday trend. The advantage: This type of trip allows you to combine different destinations and experiences – from city strolls and cultural excursions to beach days. Cities that are particularly close to each other – such as Malaga, Granada, and Seville in Andalusia – are ideally suited for multi-stop holidays.

Holidays in a motorhome

A break in nature, traveling at your own pace with your hotel room always at hand: that's what a motorhome holiday offers. Accordingly, this type of travel remains popular in 2026. Almost limitless freedom awaits you on the road. After all, spontaneous stops can be made at any time, and every kilometer of the route can be tailored to your own needs and interests.

Multigenerational travel

Holidays with the whole family, including grandparents, are becoming increasingly popular. The advantages of multigenerational travel speak for themselves. For example, shared childcare is possible during the holidays, with grandparents stepping in for the parents. This means more free time for relaxation or couple time. Another plus: the finances. Sharing the costs of accommodation, food, and transport reduces overall travel expenses. And let's not forget the quality time spent with the whole family.

Holidays in the mountains and nature

"Aim high" is the motto for 2026. According to Skyscanner, an online search engine for flights, hotels, and car rentals, demand for accommodations with "rooms with mountain views" has increased by 103 percent worldwide. The survey also reveals that around 73 percent of travelers are planning or considering a mountain vacation for 2026. The reasons are obvious: fresh air, a cooler climate, picturesque hikes and lakes, and secluded retreats await.

Romantic holidays

Another trend for 2026 is called "Romantasy Holidays." Travelers are inspired by fictional worlds from popular genres like romantic fantasy. This includes trips to enchanted castles, mystical forests, and medieval banquets. According to a survey by the booking platform Booking.com, 56 percent of travelers are interested in destinations related to the romantic fantasy genre. Thirty percent would be open to role-playing experiences based on their favorite fantasy works during their holidays.

For suitable travel ideas based on the travel trends of 2026, visit our media partner Travel Magazine at [website address].

The Holiday and Travel Show
22 - 25 January 2026

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