The Holiday and Travel Show Bern concluded today, Sunday, after four successful days at the BERNEXPO exhibition center. 20,500 visitors gathered information from approximately 160 exhibitors about destinations, travel options, and new holiday ideas from around the world.

Trotz eines herausfordernden Marktumfelds zeigte sich die Ferienmesse Bern als wichtige Plattform für den persönlichen Austausch zwischen Publikum und Anbietern. Die Ferienmes-se Bern begeisterte mit einem breiten Angebot, das von individuellen Reiseformen über nach-haltige Angebote bis hin zu inspirierenden Ideen für nahe und ferne Destinationen reichte – für jeden Reisestil war etwas dabei. «Die Ferienmesse Bern hat auch in diesem Jahr gezeigt, wie wichtig diese Messe für die Ausstellenden und auch das Berner Publikum ist. Die Stim-mung war durchwegs sehr positiv, die Hallen waren konstant gut besucht und vor allem die Qualität der Gespräche mit den Besuchenden überzeugte auf hohem Niveau. Für uns ist das ein klares Zeichen, dass die Messe auch künftig für Besucherinnen und Besucher sowie Ausstellende relevant bleibt.», betont Messeleiter Mario Kovacevic.

With 160 exhibitors, the holiday fair offered a glimpse into the world of travel. In the various themed areas – complemented by a special section dedicated to camping and caravanning – visitors were treated to a colorful and vibrant array of lovingly designed, inspiring stands that invited them to dream and offered exciting new ideas for every wanderlust and travel style. Whether relaxing beach holidays on Europe's coasts, active hiking experiences in Switzerland, attractive bus tours, impressive safaris, adventurous discovery trips, or cultural excursions through the Near and Far East – the Holiday and Travel Show Bern had the perfect offer for every travel need. A particular crowd-pleaser was the over 300 travel presentations, which were very well attended and, with personal stories, practical tips, and impressive images, sparked a desire for new horizons.

Holiday and Travel Show Bern was far more than a classic information platform – it became an experience for all the senses. Visitors could literally dive into the underwater world in the diving tower, receive valuable tips from professionals in photography workshops, or be inspired by travel stories from around the world in the various cinemas.

The culinary experience was equally captivating: specialties such as aromatic coffee from Uganda, rum tastings from Latin America, and other regional delicacies brought international flavors directly to the exhibition halls. A bike course and a bouncy castle were available for children, inviting them to play, explore, and let off steam. The experience was rounded off by a diverse range of food and drink options, encouraging visitors to linger and making the Holiday and Travel Show Bern a perfect outing for the whole family.

The exhibitors also drew a positive conclusion: Many reported intensive discussions, concrete booking inquiries, and an interested, well-prepared audience. Mary Namono Kibere, Account Officer at the Embassy of Uganda in Switzerland, was enthusiastic about the Holiday and Travel Show : "Holiday and Travel Show Bern was a complete success and offered a fantastic opportunity to present Uganda – the 'Pearl of Africa' – to a broad audience. Visitors are invited to discover the country, which impresses with its breathtaking nature and fascinating culture."

Fimme Folmer from Holland, owner of the company "Maarenvloot," was in Bern for the very first time – and was absolutely thrilled: "Our expectations were far exceeded. We never would have anticipated so many valuable contacts. We've already been able to secure several bookings and distribute brochures. The visitors were exceptionally friendly and courteous. Holiday and Travel Show Bernis the place to be!"

Melanie Frey, responsible for marketing and social media at Globetrotter, also draws a positive conclusion: “We made an incredible number of good and personal contacts. Every visitor brings their own travel story, emotion, or experience – and that's exactly what makes Globetrotter such a perfect fit. We were able to schedule many appointments that we will follow up on at a later date. We are now celebrating our 50th anniversary not only at the trade fairs, but across all the channels we manage. Our interactive ‘Sea Box’ was also a great success.”

For questions, please contact: Adrian Erni, Media Spokesperson, adrian.erni@bernexpo.ch, +41 79 464 64 59